Elizabeth Goodspeed explores the complexities of credit in design through the case of Athletic Greens’ AG1 identity, originally rebranded by Creech and later evolved by The New Company. The article examines how subtle design updates can blur the line between a rebrand and a refresh, raising questions about authorship and recognition in the creative industry.
CreechThe New CompanyPorto RochaAthletic Greens / AG1Twitchbranding
PRINT Magazine’s 'What Matters' series features Heather Larimer, Executive Creative Director at Orchard Creative, in conversation with Debbie Millman. Larimer reflects on her creative process, love of writing, and the importance of boldness and humor in her life and work. The interview offers a personal look at her career, inspirations, and philosophy on creativity and resilience.
