The article profiles Brussels-based design studio Somekind, founded by Aimee Lara and Kristel Posen, highlighting its focus on typographic texture, storytelling, and material-driven brand identities. It explores how the duo’s diverse backgrounds inform their tactile and conceptual approach to branding and packaging projects for food and lifestyle clients.
The Brand Identity’s 'The Edit' highlights five new branding projects from studios around the world, including Land of Plenty’s identity for Away Days Brewing Co, Parsons Branding’s work for OK Drugs, By Futura’s playful identity for Buddy Buddy, By North’s sustainable design for Vörda, and Rachael Gibilterra’s refined rebrand for Vista Blue Spa. Each project showcases distinctive visual strategies and materials tailored to their respective industries.
Land of PlentyParsons BrandingBy FuturaAway Days Brewing CoOK Drugsbranding
