The Brand Identity features Milan-based studio Velvele’s rebrand for Turkish ticketing platform Bubilet, which serves over 80 million users. The project carefully evolved the existing identity—retaining the recognizable percentage symbol while introducing a custom typeface, lowercase logotype, and motion system—to modernize the brand without alienating its audience. The result is a warmer, more human visual language that reflects Bubilet’s emotional connection to live events.
The Brand Identity interviews Milan-based studio Velvele about their new Liquid Glass After Effects templates, inspired by Apple’s signature aesthetic. Founder Çağıl Aygen and designer Valeryia Harasimava spent a month reverse-engineering the visual style to create an editable, experimental toolkit for motion designers. The project aims to democratize complex visual effects, offering a creative playground rather than a quick-fix solution.
