Brooklyn Design Cases
Designers behind the work
Designers and creative leads credited on Brooklyn projects in press coverage.
Designers and creative leads credited on Brooklyn projects in press coverage.
Otherway rebranded the Brooklyn Film Festival with a campaign titled ‘Welcome to Good Screen Time,’ reframing cinema as a meaningful alternative to passive digital consumption. The identity uses 3D forms, variable typography, and sound design to contrast social media’s endless scroll with the immersive experience of film. The project celebrates intentional viewing and positions the festival as a champion of purposeful screen time.
It’s Nice That’s Liz Gorny and Ellis Tree identify five key graphic design trends for 2025, exploring how designers are embracing anti-trend aesthetics and heritage-inspired approaches. The article highlights studios like Parámetro, Mestiza, and Muon for their handcrafted, bookplate-style logos and Art Deco typographic influences. It positions these movements as a response to digital uniformity and a return to personal, tactile design expression.
BP&O reviews the rebrand of Brooklyn Community Foundation into Brooklyn Org by Mother and Mother Design. The new identity features a gothic sans-serif logotype inspired by Brooklyn architecture and block shapes, a bright color palette named after local landmarks, and motion elements that bring the brand to life. The project aims to modernize the perception of philanthropy and connect more authentically with the Brooklyn community.
Mother Design and Mother New York collaborated on a pro bono rebrand for Brooklyn Org, formerly Brooklyn Community Foundation. The new identity celebrates Brooklyn’s diversity and community spirit through a bright, locally inspired visual system featuring the Community Gothic typeface by Frere-Jones Type. The design draws from the borough’s flag and culture to create a bold, inclusive brand for the nonprofit’s next chapter.