British Airways Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on British Airways projects in press coverage.
News & interviews
- Why Billboards Are Essential for Modern Branding
It's Nice That · Oct 30, 2025
The article explores the resurgence of out-of-home (OOH) advertising, particularly billboards, as brands rediscover the power of simplicity and bold visual storytelling. Featuring insights from creative leaders at Uncommon, Adam&EveDDB, and others, it highlights how minimalist, editorial-style posters are redefining modern advertising. The piece positions this trend as both a nostalgic return to the golden age of advertising and a response to digital fatigue.
UncommonWieden+KennedyAdam&EveDDBHeinzDreamiesadvertising - "M&S Cyberattack Survival Guide for Brands"
Creative Boom · May 19, 2025
Creative Boom’s article by Tom May examines the 2025 cyberattack on Marks & Spencer and its implications for brand management. Industry leaders from Lippincott, The Behaviours Agency, Coley Porter Bell, and Saffron Brand Consultants share insights on how transparency, consistent communication, and brand equity help companies survive digital crises. The piece outlines key lessons for legacy brands on resilience and trust-building in the face of cyber threats.
- "Frontify and Studios Debate: Can Brand Flexibility Go Too Far?"
The Brand Identity · Dec 2, 2024
The article, part of The Brand Identity’s 'The Shift' series in collaboration with Frontify, explores the balance between fixed and flexible brand systems. Featuring insights from Studio Koseda, Snøhetta Design, and JKR, it examines how modern identities adapt across touchpoints while maintaining recognisability. The discussion highlights projects for RCA, Mozilla, and Recreate as examples of dynamic yet consistent branding.
- British Airways Marks 100 Years of Flying to India with Illustration
Creative Boom · Nov 19, 2024
British Airways marked 100 years of flying to India with a special editorial feature in its High Life magazine, commissioning illustrator Martha Olivia to create six bespoke illustrations celebrating Indian culture and landmarks. The project, managed through her agents at Grand Matter, highlights Olivia’s vibrant, pattern-driven style and her passion for travel and cultural storytelling. The resulting artworks use bright, warm colours inspired by India’s flag and heritage to capture the country’s energy and diversity.
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