Boots Design Cases
1 case across 1 studio
News & interviews
- Exporting Brands Also Exports Culture, Shifts Global Perceptions
Creative Boom · May 27, 2025
Written by Matthew van der Valk, this Creative Boom insight piece explores how renewed U.S. trade tariffs and rising nationalism are influencing global brand perception. It argues that brands are increasingly distancing themselves from overt American identity, embracing 'post-national' branding that prioritizes shared values over origin. The article highlights how cultural shifts are reshaping global branding strategies, especially in Europe.
Black Book Design CollectiveVMLDr. MartensBootsbranding - Period puns and CBD tampons. The story of two brands
BP&O · Nov 15, 2022
The article by Seth Rowden explores how two period care startups, Here We Flo and Daye, are reshaping the language and innovation of the menstrual product industry. Here We Flo uses humour and inclusive language to challenge stigma, while Daye introduces CBD-infused tampons and other health innovations. Together, they represent a shift in both communication and product development within a traditionally stagnant category.
Here We FloDayebranding