The Brand Identity features Benjamin Lory’s design for Bazaar Hall, a food hall and cultural venue in Saint-Brieuc that reimagines a former bowling alley. The identity blends playful typography, vivid colours, and repurposed materials to celebrate the site’s heritage while introducing a lively, multicultural atmosphere. Collaborating with architects and signage specialists, Lory created a cohesive system spanning wayfinding, sub-brands, and environmental graphics.
Benjamin LorySEA ArchitectsAgence Sul SulBazaar Hallbranding
