Banana Republic Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Banana Republic projects in press coverage.
News & interviews
- Decade revitalise Banana Republic’s brand with an elegant, eclectic and type-driven identity system
The Brand Identity · Feb 14, 2023
Decade collaborated with Banana Republic to refresh the fashion retailer’s brand identity, drawing inspiration from its original logo and heritage. The New York studio developed a custom typeface, Banana Serif, with Colophon Foundry and paired it with Luzi Type’s Lynstone to create a cohesive, type-driven system. The rebrand extends across digital, packaging, signage, and apparel, blending elegance with eclectic, handcrafted details.
- Decade’s Grace Robinson-Leo and Rob Matthews on how they work with big brands as a small studio
The Brand Identity · Dec 9, 2021 · Interview
The Brand Identity interviews Decade’s co-founders Grace Robinson-Leo and Rob Matthews about running a small New York studio that works with major brands like Banana Republic. They discuss their collaborative process, tools, and philosophy of storytelling-driven design. The conversation highlights their Banana Republic rebrand and their approach to maintaining creativity and intimacy in a small team.
- Character
The Brand Identity · May 31, 2017 · Interview
The Brand Identity interviews Character’s Creative Director Rishi Shourie about the San Francisco studio’s origins, philosophy, and approach to branding. Founded in 1999 by Shourie, Ben Pham, and Tish Evangelista, Character has worked with lifestyle and tech brands like Pottery Barn Kids, Nike, and Plume WiFi. The discussion covers their design process, the importance of animation in identity design, and the collaborative spirit of the Bay Area design community.