Steven Heller’s Daily Heller column spotlights the design of Zohran Mamdami’s New York City mayoral campaign identity, created by Forge’s Aneesh Bhoopathy and team. The project used bold, handpainted-inspired typography and a yellow-blue-red palette to evoke New York’s visual vernacular. Type designer Matthew Hinders-Anderson contributed custom fonts that evolved the campaign’s identity through the primary and inauguration phases.
