B416 Design Cases
1 case across 1 studio
News & interviews
- When branding becomes activism: how OMSE helped B416 fight to protect a generation
Creative Boom · Mar 24, 2026
Creative Boom profiles OMSE’s branding work for B416, a New Zealand movement advocating to raise the minimum social media age from 13 to 16. The London studio developed a bold identity inspired by age-rating systems, supported by photography from Anna Breit and a digital collaboration with Mata. The campaign successfully influenced legislation, demonstrating how design can drive social change.