Ayoh Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Ayoh projects in press coverage.
News & interviews
- D&AD speaker Alex Center on why the creative industry needs to start backing itself
Creative Boom · May 11, 2026 · Interview
Creative Boom’s interview with Alex Center explores his message at D&AD Festival 2026 about why the creative industry must champion itself. Reflecting on his journey from Coca-Cola design director to founder of Brooklyn studio Center, he argues for creativity’s enduring value amid AI and automation. Center emphasizes originality, optimism, and the strategic role of designers in shaping new brands.
- Shelf Life 076: Breast Milk as a Marketing Stunt And Why Brands Are Tapping Into (What Shouldn't Be) Taboo
· Aug 25, 2025
The article discusses how brands like OddFellows and Frida are using provocative, taboo-related themes—such as breast milk—to spark conversation and attention in marketing. It highlights a recent 'breast milk ice cream' campaign and references Molly Baz’s controversial lactation cookie billboard, exploring how brands are testing cultural boundaries around women’s bodies.
OddFellowsFridaadvertising - Shelf Life 068: Exit Strategy Aesthetics and How Modern Brands Are Built to Be Acquired
· Jun 23, 2025
The article, written by Chloe Cordover for The Dieline’s Shelf Life series, explores the growing trend of consumer brands being designed with acquisition in mind. It highlights major recent deals such as PepsiCo’s purchases of Poppi and Siete, and Hershey’s acquisition of LesserEvil, framing these as part of a broader shift in how modern brands are built and valued. The piece reflects on how design and branding strategies are increasingly influenced by exit potential rather than long-term independence.
PepsiCoHersheybranding - Molly Baz Launches Disruptive Mayo Brand Ayoh with CENTER Design
Creative Boom · Nov 19, 2024
Creative Boom reports on CENTER's brand identity for Molly Baz's new mayo brand Ayoh. The design draws inspiration from classic American diners and delis, featuring custom lettering, a playful mascot, and a vibrant color palette that stands out in the condiment category. The project reflects Baz’s bold personality and CENTER’s ability to blend nostalgia with modern appeal.