Aware Design Cases
1 case across 1 studio
News & interviews
- Botanical, But Make It Bold
BP&O · Feb 11, 2026
The article, written by Lisa Cain for BP&O, critiques the overuse of generic botanical motifs in packaging design and highlights Fibra’s work for skincare brand Aware as a standout example. The project uses custom illustrations, saturated colors, and confident typography to create a distinctive, cohesive system that redefines botanical branding. Cain argues that originality and specificity are key to standing out in a saturated market.
FibraAwarepackaging