Hello Comrade created a bold, orange-led brand identity for Amo Tequila, a new orange- and cinnamon-infused sipping tequila. The Amsterdam studio’s design uses modular die-cut labels, symbolic iconography, and a trio of typefaces to express the brand’s communal and flavour-driven spirit. The result is a vibrant, minimalist identity that visually captures the tequila’s unique taste and social essence.
