Adat Design Cases
1 case across 1 studio
News & interviews
- Egypt's Creatives Revive Calligraphy Amid Modern Challenges
It's Nice That · May 28, 2025
The article explores Egypt’s renewed fascination with Arabic calligraphy, tracing its historical evolution and current resurgence among contemporary designers. It highlights the event Hadath Alkhatt, which unites calligraphers and designers, and features a new identity by Cairo-based studio Serious Play. The piece situates this revival within a broader cultural movement toward reclaiming visual authenticity and postcolonial identity.
Serious PlayHebrayerHadath Alkhattbranding