Gift of Life Launches Hero Gum for Easy Marrow Donor Signup · Jul 31, 2025
Gift of Life, a non-profit bone marrow registry, has launched Hero Gum, a new product that makes donor registration easier and more engaging. Developed in partnership with Labcorp and Wrigley’s Doublemint, the gum collects cheek cells for DNA testing, turning a medical process into a simple, enjoyable experience. The initiative aims to increase participation in life-saving marrow donation programs.
Gift of LifeLabcorppackaging
