DixonBaxi Trains AI on 25 Years of Agency ThinkingCreative Boom · Jun 1, 2026
Creative Boom reports that London-based studio DixonBaxi has launched AskUs, an AI tool trained on 25 years of the agency’s creative thinking. The system allows anyone to interact with the studio’s accumulated knowledge in a conversational format, offering insights into its projects and philosophy. The article explores how this innovation reimagines how agencies communicate their strategic thinking to clients.