Brand, Campaign, And Website For A Reading Technology Company

Newkid positioned Sol, a reading technology company, as the next step in a long lineage of reading innovations addressing today’s attention crisis. The studio crafted a brand that evokes reading’s power to illuminate the mind, anchored by a ‘scroll’ logomark referencing one of the medium’s earliest formats. Product vignettes created with Anti Studio showcase the Sol Reader through the interplay of light and dark, while teaser and hero films extend the narrative. In collaboration with MARCD, Newkid developed a multi-layered website centered on immersive brand and product storytelling that reveals the company’s why. Photography and direction by Norman Wong, with production by Denim Press, supported the launch across campaign and merch touchpoints.