Wedge collaborated with French Master Distiller Loïc Chanut to revitalize the Entre Pierre & Terre brand and packaging. Drawing inspiration from traditional French brasserie signage, the new identity uses expressive typography and a crimson-and-cream palette to highlight the quality of the apple-based spirits and cidres. The redesign led to record sales and a rapid product line expansion.
Montreal-based studio Wedge launched ‘Collaboration 001,’ a self-initiated partnership with artisanal cidrerie Entre Pierre et Terre to create a duo of natural cidres. The project features hand-drawn, Marimekko-inspired illustrations and tactile packaging that reflect the organic, small-batch nature of the product. The limited-edition release sold out quickly, marking the start of future collaborative editions by the studio.