Brand Identity For K11 Craft & Guild Foundation

Toby Ng Design developed a refined brand identity for K11 Craft & Guild Foundation, a Hong Kong-based non-profit dedicated to preserving traditional Chinese craftsmanship. The visual system centers on a modern reinterpretation of the Chinese character ‘工’, symbolizing skill and mastery, and extends across stationery, packaging, and editorial materials to unify the foundation’s physical and digital presence.