Studio: Studio F
· Jun 10, 2026
UnderConsideration’s Brand New briefly announced a new logo for Sharplink, designed by Studio Freight. The post, categorized under 'Spotted', highlights the before-and-after logo change with minimal commentary. It identifies the project as a corporate rebrand using a sans serif wordmark and icon approach.
The Brand Identity · Jun 4, 2026 · Interview
Studio Freight has unveiled a comprehensive rebrand and new website after years of intentionally maintaining a low profile. Founders Clayton Fuller and Aaron Marks describe the shift as a way to repay their 'brand debt' and better represent their team and philosophy of 'brutal elegance.' The new identity introduces a horse-and-key logo, refreshed typography, and articulated principles that define their collaborative and strategic approach.
The Brand Identity · May 8, 2026
CLEVER°FRANKE developed a generative, AI-driven brand identity for Amsterdam-based consultancy ADC, translating the company’s data-centric work into a dynamic visual system. The identity uses mathematical symbols and a custom AI model to generate unique patterns for every application, balancing analytical precision with human warmth. A vibrant palette and the Ease typeface from Studio Feixen complete the system, supported by a live dashboard and collective map that evolve with user input.
· Apr 22, 2026
The Dieline article highlights Studio Form’s striking packaging design for The Glenrothes 51, a 51-year-old Speyside single malt whisky. The design features a solid Jesmonite casing that must be smashed open to reveal the bottle, challenging traditional luxury packaging conventions. The bottle itself carries a minimal frosted label with a hand-rendered numeral, emphasizing imperfection and individuality.
The Brand Identity · Apr 14, 2026 · Interview
The Brand Identity interviews Diego Fernández de la Torre, the 22-year-old founder of Studio Föhn, about his approach to creating motion design tools rather than static templates. He discusses his first major product, The Kosmos, which uses After Effects expressions to generate infinite variations, and his upcoming project Atlas, a cohesive system of motion templates. The conversation explores his design philosophy, influences, and the role of code in creative autonomy.