Visual Identity For The National Association Of Swedish Handicraft Societies

Snask developed a new visual identity for the National Association of Swedish Handicraft Societies to celebrate its 100th anniversary. Centered around the concept 'Everything SHR says, is said by hand', the design engaged members in creating the logo and unified the organization under the inclusive brand Hemslöjden. The result modernized the perception of handicraft while preserving its authenticity and community spirit.