Nomad Studio developed a superhero brand identity for the FA Women's Super League (WSL) with the aim of elevating the women's game and inspiring future players and fans. This rebrand included a unique set of names and numbers that unites grassroots football with elite players, representing a badge of honour and strength for all participants. The initiative successfully increased attendance, with the opening weekend of the 2019/20 season showing a remarkable rise to an average of 10,487 spectators across six fixtures, marking a 1137% increase from the previous year.