Studio: Mucho

Client: Cue

Work: Brand Identity

Industry: Healthcare

Brand Identity And Packaging For Cue Health Tracker

Mucho developed the brand identity, iconography, product branding, and app design for Cue, a home health tracker that provides lab-accurate test results directly to your phone. The design draws inspiration from the product’s shape, using a simple square-based system and bright modern colors to differentiate each test and ensure scalability for future additions.

Tags: App, Color, Health, Iconography, Simplicity, Tracker