Morrow
Morrow is a boutique design agency based in Rotterdam, operating at the intersection of street culture, social impact, and commerce. The studio creates transformative experiences across digital and physical spaces through brand identity, motion design, and strategic communication. Known for projects such as the digital experience for Fonds Slachtofferhulp, Morrow specializes in engaging youth audiences and uniting complex brand portfolios. Their multidisciplinary approach spans digital strategy, spatial design, and interactive installations, delivering culturally resonant and future-focused design solutions that bridge creativity, technology, and community insight.
https://morrow.nl/
Rotterdam, Netherlands
12 Cases
Known for:interviewminimalismpackaging designbrandingbrand identitytomorrow studio
Cases
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News & interviews
- Klarina’s Sunscreen Solves the Toddler Application Problem
· Apr 23, 2026
The article spotlights Tomorrow Lab’s design for Klarina’s Sunscreen and Blender, a reimagined sunscreen applicator that simplifies applying SPF to children. The airless pump bottle with a built-in foam blender addresses the sensory and usability challenges parents face, turning a daily struggle into a thoughtful design solution.
Tomorrow LabKlarinapackaging
- On treats technology as texture in its Movement Labs retail space
The Brand Identity · Nov 20, 2025
The article details how Tomorrow Bureau and Modem collaborated with Swiss sportswear brand On to create the Movement Labs retail installation in Zurich. The project integrates digital storytelling into physical architecture through a sculptural table with embedded screens and reflective materials, embodying On’s philosophy of technology as texture. The work merges motion design, custom hardware, and minimalist aesthetics to communicate On’s product innovation in an immersive, tactile way.
- Six Projects Dazzle with Perfect Foil Stamping
The Brand Identity · Jun 11, 2025
The Brand Identity’s article by Poppy Thaxter showcases six design projects that exemplify the beauty and craft of foil stamping and other print finishing techniques. Featuring work by studios such as Tomorrow Studio, The FUTURE they PROMISED, and Studio Sly, the roundup highlights how metallic and tactile finishes elevate packaging, editorial, and identity design. Each project demonstrates a balance of restraint and opulence in applying foil and texture.
Tomorrow StudioThe FUTURE they PROMISEDStudio SlyMokshaSOMAbranding
- "Nine Innovative Print Projects Highlight Advanced Finishing Techniques"
The Brand Identity · Jun 4, 2025
The article by The Brand Identity, written by Poppy Thaxter, showcases nine design projects that exemplify the power of print finishing techniques such as embossing, debossing, and foil stamping. It highlights how studios like Studio Sly, Hugmun, and DutchScot use tactile materials and craftsmanship to elevate packaging and identity design. The feature celebrates the artistry and technical precision of print production in contemporary branding.
- "Tomorrow Highlights Moksha Gin's Indian Essence, Ensuring Shelf Standout"
The Brand Identity · Nov 21, 2024
The Brand Identity features Tomorrow’s vibrant brand and packaging design for Moksha, a gin inspired by India. The project combines bold colors, layered typography, and lush illustrations to evoke the sensory richness of Indian culture. Led by design director Charlotte Sole, the identity extends from bottle and box design to a website, balancing maximalism with structure through a doorway concept inspired by Indian architecture.
TomorrowPorter PackagingMokshabranding
- Tomorrow’s Modernist Design Cuts the Clutter
The Brand Identity · Oct 9, 2024 · Interview
The Brand Identity interviews Greg Durrell, founder of Vancouver-based studio Tomorrow, about the studio’s modernist philosophy and its focus on clarity and essentialism in design. The conversation explores Durrell’s journey from creating the documentary ‘Design Canada’ to leading Tomorrow, highlighting recent projects such as Geosource Energy’s rebrand, the Design Vancouver Festival identity, and the Invictus Games 2025 collaboration. The piece coincides with Tomorrow’s refreshed website, developed by Paul Lapkin on Framer.
TomorrowGeosource EnergyDesign Vancouver Festivalbranding
- Tomorrow’s identity for premium tea brand Usai is steeped in dualities and reverence for craft
The Brand Identity · May 3, 2024
Tomorrow Studio created a refined brand identity for New Zealand premium tea brand Usai, inspired by the dualities inherent in tea culture and craft. The design uses a monochrome palette, tactile packaging, and thoughtful typography to express contrast and balance. The project includes strategy, naming, packaging, and photography, emphasizing craftsmanship and restraint.
TomorrowPorter PackagingThinkUsaibranding
- A foray into Framer: talking templates with one of the no-code web platform’s leading designers
The Brand Identity · Nov 23, 2023 · Interview
The Brand Identity interviews designer Paul Lapkin about his work creating templates for the no-code platform Framer. Lapkin discusses his cyberpunk-inspired Future Folio template, his invoice manager Quantum, and his collaborations with clients like Geosource and Contra. The conversation explores his design process, inspirations, and the advantages of using Framer for web design.
The Brand IdentityTomorrow Creative ServicesFramerThink Jamdigital
- Matthieu Salvaggio on Blaze Type's collaborative approach and commitment to flexible licensing
The Brand Identity · Feb 4, 2021 · Interview
The Brand Identity interviews Matthieu Salvaggio, founder of Lyon-based type foundry Blaze Type, about the studio’s collaborative approach to type design and its philosophy of fair, flexible font licensing. Salvaggio discusses the evolution of Blaze Type’s catalogue, the challenges of running a foundry, and the process behind complex releases like Sigurd. The conversation highlights the foundry’s commitment to accessibility, experimentation, and designer collaboration.
Blaze TypeType Tomorrowbranding
- James Earls on the work of Studio Crême and sister studio Tomorrow Bureau
The Brand Identity · Oct 4, 2019 · Interview
The Brand Identity interviews James Earls, co-founder of Studio Crême and Tomorrow Bureau, about the studios’ complementary focus on branding and experimental CGI. Earls discusses their partnership with Art Factory in Dubai, their approach to projects like Alter Projects and Three Hills Brewing, and how they balance design and moving image work. The conversation highlights their collaborative ethos and evolving creative direction.
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