Brand Identity For Pangmei Noodles

Meat Studio developed a bold brand identity for Pangmei Noodles, a beloved Chongqing noodle stall. The design draws from the city’s chaotic urban energy, remixing local visual vernacular such as spam ads, public notices, and QR code cards. A risograph-printed zine and notebook celebrating the eatery’s twenty-year history were also created for its loyal following.