Brand Identity For Royal Thai Carpet Manufacturer

Matchstic developed a new brand identity for Royal Thai following its acquisition of 1956 by Tai Ping. The refreshed identity combines cultural inspiration from Thai and Chinese scripts with a confident black-and-white foundation and evolving color palettes, reflecting the company’s global design collaborations and craftsmanship. The result is a flexible, textured system that elevates Royal Thai as a leader in luxury flooring design.