Brand Identity And Packaging For Scacciaventi

Lettera7 developed a brand identity and packaging design for Scacciaventi, a food and beverage brand rooted in the historic Borgo Scacciaventi of Cava De’ Tirreni. The project draws inspiration from the town’s labyrinthine architecture and cultural heritage, blending vivid colors, dynamic compositions, and minimal contemporary aesthetics to narrate tradition through a modern lens.