Studio: Instrument

Client: Nike Women

Work: Campaign

Industry: Sports

Content Campaign For Nike Motherhood Ultrasound

Instrument partnered with Nike Women to create Ultra Sound, a five-episode conversation series amplifying the voices of Black mothers-to-be. The project combined storytelling, strategy, and production to foster community, trust, and representation around the realities of Black motherhood.

Tags: Authentic, Cinematic, Community, Documentary, Empathetic, Inclusive