Brand Identity And Naming For Revvity

Following a strategic divestment, PerkinElmer relaunched as Revvity, a life sciences and diagnostics company. FutureBrand developed a comprehensive brand identity and naming system that captured the company’s bold ambition and human-centric approach. The new design, anchored by a confident yellow palette and precision-led visuals, reflects Revvity’s energy and focus in a traditionally conservative sector.