Visual Identity Redesign For Matmut Insurance

FutureBrand reimagined Matmut’s brand identity to express its new positioning of 'mutualism in motion.' The refreshed design honors the company’s 60-year legacy while introducing a dynamic visual system built around a unifying symbol, custom typography, and vibrant colors that reflect inclusivity and human connection. The new identity ensures consistency across all touchpoints and celebrates Matmut’s values of proximity, solidarity, and humanity.