Campaign Launch For Baileys Chocolate Liqueur

Forsman & Bodenfors partnered with Baileys and chocolatier Amaury Guichon to unveil Baileys’ first new product in 50 years — a chocolate liqueur made with real Belgian chocolate. The campaign centered around an extravagant chocolate bar sculpture and immersive 3D out-of-home experiences that captivated audiences and reintroduced Baileys to a younger U.S. market.