Poster Installation For Mudec’s The Sense Of Snow
Forget one hero poster—Studio FM built a 290-piece snow atlas.
Studio FM Milano created a large-scale poster-art wall by co-founder Cristiano Bottino to extend MUDEC’s exhibit 'The Sense of Snow' and its related magazine issue. The installation, composed of 290 modular posters, explores the formation and transformation of snow through images, texts, and multilingual fragments, transforming the museum theme into a public cultural experience.
Insights- Main move: Studio FM Milano (co-founder Cristiano Bottino) extended MUDEC’s “The Sense of Snow” beyond the museum by turning Via Ventimiglia into a public-facing, large-scale poster-art wall.
- The installation is a “modular atlas of snow” made from 290 posters, designed to map snow’s “formation, accumulation, transformation and memory” through images, texts, and multilingual fragments.
- The wall’s content deliberately blends sources—graphic studies, personal-archive photos, AI-made images, plus objects shown in the exhibition—so the design sits between research, documentation, and visual experimentation.
- MUDEC’s exhibition context is multidisciplinary (science, art, anthropology) with 150+ works; it spans snow crystal research (Wilson Bentley; Barbara T. Smith’s 1975 computer-generated snowflakes), Indigenous Arctic/Antarctic/“Third Pole” cultures, and contemporary themes like climate change and overtourism—giving the poster wall a broad narrative to echo outdoors.
- Key figure: Cristiano Bottino (born Milan, 1970) studied Environmental Design at Parsons (NYC), worked in set design with Franco Zeffirelli, co-founded studio FM milano in 1996, and has long combined practice with teaching (Politecnico di Milano since 2004) and civil-rights-focused graphic design—helping explain the project’s mix of spatial thinking, public communication, and cultural activism.