Brand Creation And Packaging Design For Cape Byron By Norco

Disegno developed a premium ice cream brand for Norco, transforming the regional dairy cooperative’s image from everyday milk producer to purveyor of modern Australian luxury. Inspired by Norco’s Byron Bay origins, the Cape Byron brand blends sensory indulgence with refined simplicity, featuring hand-painted blue-and-white stripes and evocative storytelling. The result established a distinctive presence in a competitive category and elevated Norco’s brand value nationwide.