Helveesti is a contemporary revival of a Soviet-era Helvetica imitation discovered in a vintage Estonian children’s book. Dinamo digitized and refined the design, preserving its distinctive spiked light traps originally intended for phototypesetting clarity. The result is a sharp, characterful sans serif that bridges historical quirks with modern precision.
The Brand Identity interviews German type designer Erkin Karamemet about his six-year journey developing Repro, a sans serif typeface released with Swiss foundry Dinamo. Karamemet discusses the technical and conceptual evolution of Repro, including its unique circle function and hybrid geometric-humanist design. The conversation explores his inspirations from signage and digital systems, as well as his ongoing collaborations with Dinamo and other artists.