Brand Identity And Packaging For Somos Sumapaz

Aluzian developed a community-driven brand for Sumapaz, Bogotá’s largest locality and home to the world’s largest páramo. The project created a unified identity that celebrates the resilience, culture, and natural richness of the region through bold typography, a flexible graphic system, and a color palette inspired by local life. The result is a brand that empowers the community to connect with national and international audiences while expressing pride in their land and heritage.