Tim Dee
Creative Director · Founder
In their own words
That became the north star for the ‘fragmented beauty’ concept: revealing value through gaps, layers and partial views.
We kept the system playful but precise.
Early on we discussed the idea of shifting the focus from abstract concepts to the attendee and he seemed really into the approach.
We made hundreds of faces together ranging from the scary to the absurd, until landing on something we liked.
With this year’s figurative focus, we felt it necessary to reduce the visual noise and create a more impactful presentation.
We were eager to turn the finished pieces into fun merchandise we’d give out at the events.
Typically, we hold a debrief shortly after the festival with the LIFI team, which then forms the brief for the next year.
Working in 3D gives us the right amount of flexibility and speed within the process to experiment without too many limitations.
It’s Bradford – eclectic, unfiltered, and thrilling. Bradford exists on its own terms, and the identity reinforces that.
We wanted to create a simple, distinct, and unifying symbol that Bradfordians could download, wear, stencil onto their street bins, and stick in their windows.
Articles & interviews
- Rabbithole reveals fragmented beauty in The Turner Prize’s 2025 identity
Rabbithole designed the identity for the Turner Prize 2025, hosted in Bradford as part of the UK City of Culture celebrations. The concept of 'fragmented beauty' uses layered die-cuts, circular cut-outs, and vibrant gradients to reflect Bradford’s contrasts and the prize’s critical rigour. The identity spans physical and digital applications, from signage and brochures to motion graphics, developed in collaboration with local fabricators and artists.
- Rabbithole’s LIFI 2024 identity highlights festival-goer emotions
Rabbithole designed the 2024 identity for the Leeds International Festival of Ideas, focusing on the emotions and experiences of attendees rather than abstract themes. Collaborating with 3D artist Joseph Töreki, the studio created expressive faces and animations that reflect the festival’s diverse discussions. The identity uses neon pink, grey, and chromatic blue, balancing playful visuals with clarity and simplicity.
- Rabbithole addresses branding sensitivity for Leeds' Big Ideas Festival
Creative Boom profiles Rabbithole’s 2024 identity for the Leeds International Festival of Ideas, exploring how the studio balanced sensitivity and creativity when visualising complex social topics. The Leeds and Glasgow-based team used 3D design, simplified typography, and a signature pink palette to create a cohesive and engaging brand system. The refreshed identity helped boost audience engagement and ticket sales for the festival.
- Rabbithole celebrates the power of Bradfordians in their identity for the UK City of Culture 2025
Leeds-based studio Rabbithole has created the brand identity for Bradford 2025, the UK City of Culture. The design celebrates the authenticity and diversity of Bradfordians through a bold, community-driven visual system featuring a heart-shaped ‘BD’ logo, a meaningful three-colour palette, and flexible tools for public use. The identity aims to unite the district under a shared cultural banner while empowering residents to take ownership of the brand.
- What do resin totems have to do with the Leeds International Festival of Ideas? Rabbithole explains
Rabbithole designed the 2023 identity for the Leeds International Festival of Ideas, collaborating with 3D artist Joseph Töreki to create abstract resin totems symbolising discourse and unity. The refreshed identity retains the festival’s pink color and Monument Grotesk typography, blending playful 3D visuals with consistent branding. The project reflects the festival’s ethos of bringing diverse perspectives together through design and dialogue.
- Mark Martin on how constant curiosity and evolution have helped Rabbithole become a better studio
The Brand Identity interviews Mark Martin, co-founder of Rabbithole, about the studio’s evolution, curiosity-driven approach, and commitment to balancing creativity with sustainability. Based in Leeds and Glasgow, Rabbithole has grown from a small web design outfit into a branding studio known for its work with cultural clients like the Leeds International Festival of Ideas. Martin discusses the studio’s collaborative ethos, hiring philosophy, and plans for continued growth and experimentation.