Sergey Andronov
Head Of Brand Design · Creative Director
In their own words
As the event grew and became more creator-focused, we needed a system that could feel more alive and socially dynamic while still staying rooted in Manychat’s technological clarity.
A structured system where simple geometric forms begin to behave like people.
We literally brought in our own favourite tees – different brands, different countries, the stuff we actually wear every day – and handed them to our production partner.
People don’t just wear this merch for a photo shoot – they live in it.
The merch became a tool for connection. It brought people from different teams together, gave them a playful way to express creativity, and resulted in pieces we genuinely love to wear.
The goal isn’t to sell anything. It’s to speak directly to the people shaping culture online – their struggles, their questions, their creative lives – and to create a space where those conversations can unfold honestly.
We can move fast, iterate endlessly, and make tweaks as needed without having to deal with the back-and-forth of an external agency.
We wanted the look and feel to connect with creator culture, so we made the visuals more vibrant, dynamic, and emotional.
When they overlap, it creates this spark of creativity, which totally captures the spirit of the Instagram Summit.
Articles & interviews
- Manychat’s Instagram Summit identity treats shapes as social beings
Manychat’s in-house brand studio developed a refreshed identity for Instagram Summit, reimagining geometric shapes as social beings to express human interaction. The modular system uses motion and composition to convey collaboration and community while retaining Manychat’s established typography and color palette. The result is a dynamic, behaviour-driven identity that bridges technological precision with social warmth.
- Manychat Reinvents Merch with Tailored Designs and Brand Identity
Manychat’s Brand Design Studio created a line of company merchandise designed to be genuinely wearable, focusing on custom fits, materials, and refined branding. Collaborating with Berq Studio in Armenia, the team built each piece from scratch, integrating Manychat’s visual identity into stylish apparel. The project emphasized craftsmanship, collaboration across departments, and authenticity in design.
- "Chronically Online Magazine Dives into Dynamic Internet Culture"
Manychat’s in-house design team launched 'Chronically Online,' a digital magazine exploring internet culture through immersive, generative design. The publication combines AI-generated imagery with manual art direction, using a custom shader-based tool to create a warped, spherical visual language. The project reflects Manychat’s commitment to experimental yet user-focused digital experiences.
- "Manychat Unveils Vibrant Look for Instagram Summit 2024"
Manychat’s in-house design team developed a lively and expressive identity for the Instagram Summit 2024, emphasizing creator culture and emotional connection. The design combines geometric precision with organic, scribbly forms, supported by a vibrant color palette and expressive chat bubble motifs. Typography choices maintain brand consistency while allowing flexibility and energy across event materials.