Rushil Bhatnagar
Creative Director · Founder
In their own words
Rebellious and sober are such polar opposites, we wanted to play with that idea.
We made sure all cutouts and collages would feel personal, like a travel journal zine rather than an editorial, clean look.
We found that war, laughter, community gatherings and physical intimacy are some of the most common themes explored.
A village fair carries a sense of mystery and excitement at each spotting, and our aim was to bring that out loud.
A village fair is made up of chaotic stories, yet you leave the fair with a souvenir and a happy face.
Articles & interviews
- New spirit-free cocktail menu takes cues from punk zines and sober rebellion
Creative Boom features Naughty Naughty’s design for Burma Burma Restaurant’s new spirit-free cocktail menu, which reimagines sober drinking through punk zine-inspired visuals and Burmese cultural references. The hand-assembled, collage-heavy design balances rebellion with authenticity, using travel photography and bold color palettes to create a tactile, expressive experience. The project challenges the notion that non-alcoholic design must be minimalist or sterile.
- Naughty Naughty Redefines Delhi Bar with Bold Designs
Mumbai-based studio Naughty Naughty designed a new illustrated cocktail menu for Delhi's secret speakeasy bar Pass Code Only (PCO). Drawing inspiration from Indian miniature paintings and folklore, the project transforms the menu into a storytelling experience that celebrates chaos, craft, and curiosity. The richly detailed illustrations invite guests to explore each cocktail through playful visual narratives.