In their own words
The black-and-white folk pattern embedded in the building’s floors was something we reinterpreted as both a decorative national reference and a functional modernist graphic system.
Instead of borrowing specific visual elements, we focused on underlying values in Japanese craftsmanship such as restraint, material sensitivity and attention to detail and translated those into the identity.
We started with the logo directions, which established the core tone of the brand.
It was one of those rare projects where the founder had a very clear visual sensibility from the start.
Articles & interviews
- The grid system in Praktika’s new architecture identity takes inspiration from Lithuanian floor tiles
Praktika, a Lithuanian architecture and branding studio, has developed a new identity for the National Institute of Architecture in Kaunas. Drawing inspiration from the building’s black-and-white folk floor tiles, the studio created a flexible grid-based system and mosaic-like logo that can adapt across print, digital, and spatial applications. The design merges cultural heritage with modernist structure, reflecting the institute’s mission of openness and adaptability.
- Praktika designs Idle Hour’s matcha as the antithesis of rush hour
Praktika created the brand identity and packaging for Idle Hour, a London-based matcha brand positioned as the antithesis of rush hour. The design emphasizes restraint, material sensitivity, and minimalism, using nude metal tins, subtle color accents, and hand-drawn typography to reflect Japanese craftsmanship values without imitation. The project includes logo, packaging, and art direction, resulting in a calm, confident visual system.