In their own words
We wanted to understand and align Ecommpay’s product vision with the pain points of the market, ultimately giving us clarity on the best product and brand positioning for Ecommpay.
The biggest challenge, yet inspiration, was the desire to visually explain the complex technology behind what they have to offer, without becoming very technical or complex.
To stand out in a rapidly growing industry, you have to be able to adapt to future challenges. That is why we built a design system that enables us to connect to our audience consistently and is flexible enough to grow and evolve.
Articles & interviews
- "Verve Rebrands to Make Brands Irreplaceable"
The Brand Identity interviews Verve about its comprehensive rebrand after 18 years in operation. The agency has repositioned itself from a creative studio to a global brand consultancy built around the philosophy of making brands 'irreplaceable.' The new identity merges hand-painted watercolours with AI-generated motion to symbolize the balance between human craft and intelligent technology.
- Ecommpay shines with standout identity by Verve
The article showcases Verve’s brand refresh for payment provider Ecommpay, designed to help the fintech company stand out in a crowded global market. The new identity features a modular system inspired by credit cards and microchips, a custom wordmark, and the Söhne typeface, all unified by a vibrant colour palette. Verve’s work highlights adaptability, clarity, and modernity in Ecommpay’s visual communication.