Raphael Farasat
Founder · Creative Director
In their own words
That collision of bubbly American teen media and Korean typographic maximalism gave us a tonal register that felt right for two founders who we sought to position as mock celebrity faces of the brand.
Our enemy was being boring. Every colour decision served that fight.
What we saw immediately was that the category was filled with loud competitors all fighting for attention in the same way.
By keeping the system minimal, we gave our product room to breathe in studio photography.
The goal was to position Sesh+ as something people choose deliberately, even proudly.
Articles & interviews
- Truffl’s punchy identity for Korean Bros hits as hard as its food
Truffl created a bold, comedic brand identity for Korean Bros, a Korean-American food brand founded by Dok and James. Drawing inspiration from 90s teen magazines and Korean pop culture, the identity combines hand-drawn bubble lettering, vivid colors, and bilingual typography. The project spans packaging, website, motion, and marketing, positioning Korean Bros as a satirical yet authentic disruptor in the U.S. food category.
- Truffl transforms tobacco-free nicotine with its Sesh+ rebrand
Truffl rebranded Sesh+, a tobacco-free nicotine brand, to reflect its refined product and adult audience. The new identity emphasizes minimalism, sophistication, and functional elegance through restrained design, muted colors, and precise typography. The rebrand positions Sesh+ as a premium, modern alternative in a category dominated by loud, juvenile branding.