Chief Creative Officer
Type 00 is a pure expression of Jaguar's new creative philosophy. It has an unmistakable presence. This is the result of brave, unconstrained creative thinking and unwavering determination.
This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience.
Jaguar unveiled its Type 00 concept car at Miami Art Week 2024, marking the first physical expression of its new brand identity. The design showcases the company's 'Exuberant Modernism' philosophy through bold proportions, innovative materials, and symbolic color choices. The reveal has shifted public perception of Jaguar's rebrand, positioning it as a confident step into a modern, electric future.
Jaguar has unveiled a bold new brand identity as it transitions to an all-electric future. The rebrand introduces a minimalist JaGUar logo, a refreshed leaper emblem, and a vibrant primary color palette, signaling a creative departure from traditional luxury car branding. The launch will coincide with Miami Art Week, emphasizing Jaguar’s new focus on artistic expression and originality.