Creative Director
The simple, grid-based nature of this approach also allowed us the greatest flexibility when designing for a whole family of different products with varied package sizes and ratios.
To unite families around the joy of living well, we designed a brand that feels like something parents and kids can share.
As part of the brand discovery process, we identified two key aspects of energy transition – ‘source’ and ‘supply.’
It helped strike a balance between a brand that is convincing in a corporate setting while remaining engaging enough to attract new audiences.
Walking beneath them and looking up, we noticed how the intersecting lines created depth and movement. This became an inspiration for a simple yet flexible motif within the brand system.
Melbourne studio Oliver Grace has refreshed the identity of iconic Australian match brand Redheads, drawing on Swiss Modernist principles and a flexible grid system. The redesign modernizes the brand’s nostalgic mascot, Ms Redheads, while maintaining her recognizability across packaging and a new direct-to-consumer website. The project balances heritage and functionality through consistent typography, iconography, and layout structure.
The Brand Identity features Oliver Grace’s brand identity for KOA Kids, a sugar-free vitamin brand designed to appeal to both parents and children. The Melbourne and Sydney-based studio developed a playful yet credible system using vibrant natural colours, customisable packaging, and a family-oriented strategy. Collaborations with AlphaWhale and Loft Social helped extend the joyful, compliant brand across digital and social channels.
Melbourne-based studio Oliver Grace has refreshed the brand identity for Energy Networks Australia, focusing on the theme of ‘energy in motion.’ The new system uses a Swiss-inspired grid, neo-grotesque typography, and a palette inspired by Australia’s natural landscapes to balance corporate credibility with visual dynamism. The flexible identity also supports sub-brands for topic-specific communications.