Articles & interviews
- Kindness in Creativity Boosts Happiness: Here's How
Written by Tom May for Creative Boom, this article celebrates World Kindness Day by encouraging creatives to support one another through acts of generosity, mentorship, and collaboration. It features insights and personal stories from designers, directors, and artists who have benefited from kindness in their professional lives. The piece highlights how fostering a culture of empathy and sharing can strengthen the creative community and improve personal well-being.
- “We had an opportunity to build the studio we’d want to work at.” Introducing San Francisco’s PACT
The Brand Identity interviews PACT, a San Francisco-based identity design studio founded by Natalia Kowaleczko and Tony Mingo. The pair discuss their journey from independent practices to forming PACT, their philosophy of partnership and respect, and their experience building a collaborative, human-centered studio culture in the Mission District. They reflect on their creative process, community involvement, and the influence of San Francisco’s design and innovation scene.
- The Designers: Studio Yukiko’s Tonia Kozlova details her unconventional route into a design career
This interview from The Brand Identity’s 'The Designers' series features Studio Yukiko’s Tonia Kozlova, who discusses her unconventional path from economics to design, her experiences joining the Berlin-based studio, and her creative process. Kozlova reflects on her inspirations, studio culture, and her favorite project, the 'Secret Menu' magazine for DoorDash.
- Zebra
The Brand Identity interviews Zebra, an independent design consultancy based in Singapore and Perth, co-founded by Martin Maher and Michelle. The discussion covers their origins, approach to small-scale collaboration, notable branding projects for clients like Affinity, 100 Pasir Panjang, and American Express, and their evolving interest in digital design. Maher reflects on their design philosophy, type choices, and the benefits of staying small and hands-on.