Creative Director · Photographer
That human connection, the realness of it all, needed to come through.
Short, sharp characterful statements lead the way, leaving the rest of the system to fall into place.
The mobile phone changed everything – it was a lifeline to your people.
Studio Joe, led by Joe Powderham, has created a nostalgic and characterful identity for Peckham Carboot, a beloved London vintage market. The design draws inspiration from hand-written signs, price stickers, and 90s tech references to capture the community-driven, bootstrapped spirit of the event. The result is a flexible, witty system that celebrates human connection and local culture.
Kind Studio developed a vibrant 3D floral identity for University of the Arts London’s 2024 graduation ceremony. The concept, led by Creative Director Sean Vellacott-Murphy, symbolizes growth and transition through abstract, material-rich flowers animated in collaboration with 3D artist Stee Shaw. The identity was applied across print, motion, and environmental design at the Royal Festival Hall.