Articles & interviews
- New Brand Identity for Fitzjohn's by DutchScot
BP&O features DutchScot’s brand identity for FitzJohn’s, a luxury over-60s apartment development in Hampstead. The design draws inspiration from the area’s creative heritage, using expressive typography, vibrant colors, and abstract compositions to evoke a modern yet nostalgic feel. Collaborations with illustrator Emily Robertson and photographer Carol Sachs add warmth and lifestyle appeal to the brand.
- DutchScot’s wonky identity for Fitzjohn’s embraces the eccentricity of its location and legacy
London-based studio DutchScot created a distinctive brand identity for Fitzjohn’s, a luxury apartment complex in Hampstead. Drawing inspiration from the building’s unique architecture and the area’s artistic heritage, the identity uses expressive typography, geometric compositions, and a rich color palette to convey both sophistication and eccentricity. The project balances approachability with luxury, reflecting the creative spirit of its location.
- DutchScot on evolution, collaboration and the process behind their elegant new website
The Brand Identity interviews London-based design studio DutchScot about the creation of their new website, exploring their collaborative process, design philosophy, and how they adapted during lockdown. The founders discuss balancing creativity with practicality, the challenges of self-initiated work, and their commitment to variety and originality in design.