Fiona McGarva
Managing Director · Communications Director · Other · Founder
In their own words
We wanted to slow things down, to invite people to engage more intentionally.
We are refocusing on the fundamentals, which for us means ensuring work is both fun and rewarding for everyone involved.
Something we see all too often is clients who expect more for less.
Articles & interviews
- Shangri-La's Social Media Exit Inspires Creatives to Connect Authentically
Creative Boom’s article explores how Glastonbury Festival’s Shangri-La field abandoned social media for its 2025 edition, embracing physical communication and local craft. Led by creative director Kaye Dunnings, the team used risograph-printed posters, seed packets, and a newsletter to foster genuine connection and anticipation. The piece highlights how this analogue approach offers lessons for creatives seeking authenticity and relief from digital burnout.
- "Podcast EP166: Fiona McGarva Talks Creativity, Rituals, and Reinvention"
Episode 166 of The Spark podcast features host Katy Cowan in conversation with Fiona McGarva, exploring the personal rituals, quirks, and creative habits that shape her life and work. The discussion touches on themes of self-expression, aging, and the joy of imperfection, offering a lighthearted yet insightful look at creativity and individuality.
- "Fiona McGarva Discusses Creative Communication at Glastonbury on Podcast"
The Creative Boom Podcast episode features Fiona McGarva, founder of Sundae Communications, discussing her work with Shangri-La at Glastonbury Festival and their new theme 'The Wilding'. The conversation explores moving away from social media toward tactile, analogue communication methods like risograph posters and seed packets. Hosted by Katy Cowan, the episode reflects on creative freedom, personal growth, and reimagining how we connect with audiences.
- Creative Leaders Outline Plans for 2025
Creative Boom’s feature by Tom May surveys global design leaders about their strategies for 2025. The piece highlights how studios plan to adapt to economic challenges, integrate AI, focus on purpose-driven work, and improve internal culture. The overall tone is cautiously optimistic, emphasizing flexibility, learning, and sustainable creative practices.
- Studios Face Major Challenges in 2025: Leaders Share Strategies
Creative Boom’s feature by Tom May explores the biggest challenges design studios will face in 2025, from AI disruption and client pressures to talent retention and market saturation. Leaders from studios like SomeOne, Red Antler, and Motto share insights on staying relevant, balancing technology with creativity, and maintaining sustainable business practices. The article highlights adaptability, differentiation, and human creativity as key survival strategies for the coming year.