Dan Flynn
Creative Director
In their own words
There was a clear need for institutional positioning. The brand needed to signal permanence, scale and maturity.
At the most fundamental level, the logo should feel like it belongs to a company whose value proposition is built on speed and time.
The goal was to create a system where time is felt, even if you can’t immediately articulate why.
The thought came from understanding how Microdot works.
The discipline is in service of expression, not in opposition to it.
The best details are the ones that make you feel something even if you can’t explain why.
The collaboration felt more like working with fellow practitioners than a traditional client relationship.
Articles & interviews
- Standard Projects turns temporal logic into identity for SingleStore
Standard Projects developed a new brand identity for data infrastructure company SingleStore, translating the concept of temporal logic into a visual system that balances technical precision with human warmth. The rebrand introduces a geometric logo inspired by time measurement, restrained typography using Sans Sans, and a deep, institutional color palette complemented by warmer accents. The identity reflects SingleStore’s evolution into a global enterprise while maintaining a focus on human outcomes enabled by its technology.
- The clever way Standard Projects solved the paradox of branding invisible work
Creative Boom’s article by Tom May explores how Melbourne-based studio Standard Projects created a brand identity for London post-production studio Microdot. The identity draws from cinema’s technical language—edge codes, timecodes, and film grain—to make invisible post-production work visible without breaking its illusion. The result is a restrained, monochrome system that feels authentic to filmmaking while allowing Microdot’s work to shine.
- Standard Projects’ Microdot identity makes the invisible feel visible
Standard Projects created a cinematic and technically precise brand identity for London-based post-production studio Microdot. The identity draws from film production tools and visual language, balancing artistic experimentation with disciplined execution. Using a monochrome palette and Akzidenz Grotesk, the system captures Microdot’s ethos of making the invisible visible through subtle, immersive design.