In their own words
The brief was to create a vivid and colourful identity.
We were looking for a typeface that would be sans serif, yet we still wanted it to be connected with the general visual perception of the beauty/fashion industry.
In post-production, we didn’t retouch skin, leaving it the way it is, with little flaws and imperfection – beautiful as it is.
They are actually vectorised scribbles I did during the calls with perfumers in my notebook, an immediate reaction captured through our discussions with Mark and David.
The papers are connected with the fragrance olfactory profiles, first of all.
It is our ultimate answer to the question 'where your inspiration comes from' – for us, it is always on the edge where different forms of art are influencing each other, in this case, visible and invisible.
Our portfolio is a proof of trust from like-minded people.
Routine does not help the creative process.
Another dream is to work with a magazine or publisher on their visual system.
It was always a part of the brief to make a visual connection between cocktails and books.
Articles & interviews
- Wonder in repetition: Oddity’s identity for skincare brand ZVYK celebrates the rhythm of good habits
The Brand Identity features Hong Kong-based studio Oddity’s vibrant brand identity for Korean skincare brand ZVYK. Led by Creative Director and Founder Alice Mourou, the project embraces colour, geometry, and expressive typography to reflect the rhythm of good habits. The identity includes a 17-colour palette, custom typographic treatments, and unretouched photography celebrating individuality.
- Oddity’s collection of fragrances exemplifies the studio’s dedication to storytelling and artistry
The Brand Identity features Hong Kong-based studio Oddity’s creation of Oddity Fragrance, a perfume brand built around storytelling and sensory design. Led by founder and creative director Alice Mourou, the project combines tactile materials, expressive typography, and conceptual packaging inspired by the scents’ narratives. Collaborating with perfumers Mark Buxton and David Chieze, Oddity crafted a poetic, immersive identity that bridges visual and olfactory experiences.
- New Brand Identity for .Oddity Frangrance by .Oddity Studio
BP&O’s feature on .Oddity Studio’s self-initiated project, .Oddity Fragrance, explores how the Hong Kong-based collective merges design and scent to create a multi-sensory brand experience. The project, developed with perfumer Mark Buxton, emphasizes craftsmanship, conceptual storytelling, and the intersection of art and design. The article positions the work as an experimental, poetic, and tactile exploration of inspiration and sensory perception.
- Oddity’s Alice Mourou on starting the Hong Kong-based studio and her continuous learning process
The interview with Oddity founder and creative director Alice Mourou explores the Hong Kong-based studio’s origins, philosophy, and creative process. Mourou discusses Oddity’s evolution from a solo practice into a small, multidisciplinary team known for story-driven, tactile design work that bridges digital and physical media. The conversation also highlights their experimental approach, notable projects like Manulife’s rebrand, and the launch of their own perfume line, Oddity Fragrance.
- Oddity’s systematic identity for The Old Man connects cocktails with Ernest Hemingway’s writing
Hong Kong-based studio Oddity created a refreshed identity for The Old Man, a celebrated cocktail bar inspired by Ernest Hemingway. The design draws on themes of ageing and literary storytelling, featuring a variable logomark shaped by the bar’s counter and a typewriter-inspired typographic system. The project merges analogue imperfection with digital precision to celebrate the bar’s heritage and atmosphere.
- Oddity’s pragmatic identity for IMMI matches the menstrual tracking watch’s accessible approach
Hong Kong-based studio Oddity created a pragmatic and accessible brand identity for IMMI, a menstrual tracking watch designed for low-income communities. The identity uses a monochrome palette, cost-efficient materials, and a custom wordmark inspired by the human body’s form. Supporting typography includes GT America by Grilli Type, resulting in a functional and approachable visual system.