In their own words
We were inspired by the intensity of the clinical work, the calm composure of the crews, and the deep bond between the charity and the people of London.
The new identity mixes the spirit of the original with the forward-looking nature of where the charity is headed. It brings everything together.
Brands will need to be willing to step up and walk the walk with this hyper-aware audience.
Brands must demonstrate genuine commitment to the circular economy, transparency, and social responsibility.
Articles & interviews
- FORM Rebrands London's Air Ambulance to Boost Support
FORM Brands Studio has rebranded London's Air Ambulance Charity with a new identity built around the concept of 'Propelling Promise'. The design introduces a gradient inspired by helicopter blades, a vivid orange drawn from medic uniforms, and a refreshed tone of voice that balances urgency with compassion. The rebrand aims to strengthen public connection and fundraising impact while maintaining accessibility and authenticity.
- "Creatives Urged to Anticipate Gen Beta Trends"
The article explores how creatives and brands should begin preparing for Generation Beta, the demographic born from 2025 onwards. Featuring insights from leaders at SIDE ST, FORM Brands Studio, DLMDD, Unfound Studio, and Bond & Coyne, it discusses how AI, sustainability, sonic branding, and cultural relevance will shape future consumer expectations. The piece encourages brands to balance technological precision with human authenticity and to focus on cultural behaviours rather than generational labels.
- "Creatives Advised to Prepare for Gen Beta's Arrival"
The article explores how creatives and brands should begin preparing for Generation Beta, the demographic born from 2025 onward. Through insights from five industry professionals, it discusses how technology, AI, sustainability, and cultural awareness will shape future branding and communication strategies. The piece emphasizes balancing human imperfection with digital precision, the rise of sonic branding, and the pitfalls of generational marketing.